lunes, 21 de mayo de 2012

7 WAYS TO FINE TUNE YOUR BEHAVIOR

Concern with etiquette may appear to be a preoccupation with the trivial: knowing which eating utensil to use or mastering the correct way to hold chopsticks. Instead, etiquette is about developing a sensitive awareness of those around us and being cognizant of the effect that our behaviors have on others. As Emily Post once said: "Etiquette is the science of living. It embraces everything. It's ethics. It's honor."

In today's harried, fast-paced world, it is easy to think that we can ignore the small niceties in our every day encounters. However, it is especially because we live fast-paced, charged lives that we need to be mindful of issues of etiquette. Ignoring conventional rules of civility can have a negative impact on our workplace relationships. Here are a few tips to help you in this regard.

Develop executive presence. Executive presence is often misconstrued as having a commanding appearance and dominating a room. True executive presence entails an awareness of how others feel about themselves when they are in your presence. It's moving away from a focus on the self to a focus on the other—from wanting attention to paying attention. It's business etiquette at its best.

Treat everyone with the same courtesy. In our hierarchal mindset, we sometimes unwittingly end up having two sets of manners: one for those who occupy a top rung on the corporate ladder and another one for those who toil at the bottom of the ladder. Consider that when your people see you "putting on the Ritz" for the higher-ups that you want to impress while you treat your workers as inferiors, you put a big dent in your credibility. Benjamin Franklin wisely observed "To be humble to superiors is duty, to equals courtesy, to inferiors nobleness." Don't have two sets of standards. Show civility and courtesy in all situations.

Don't drag your feet when others need your input. There is a French proverb that says, "People count up the faults of those who keep them waiting." Nowhere is this more applicable than when someone is waiting for your input before they can complete their own work. No matter how busy you are, work on developing your empathy of others' needs, even if this means simply sending them a quick note to let them know that you have not forgotten about them. It's a sign of caring and caring is never outdated no matter how fast-paced and harried our world is becoming.

Show up at company events. As much as you might dislike organized frivolity, keep in mind that a great deal of consideration goes into planning company events such as the annual picnic or office holiday party. Not attending these events on a regular basis signals to others that you don't care. Office social gatherings are opportunities to mingle with colleagues in other areas and are intended to create an esprit de corps. Show solidarity with your company by graciously attending.

Respect the dress code. Every company has its own unwritten code of what constitutes appropriate dress. While defying this may seem to us like a small act of independence, it is also a quick way to attract negative attention. As Guy Kawasaki states in Enchantment: The Art of Changing Hearts, Minds, and Actions: "Under-dressing says, 'I don't respect you. I'll dress any way that I please.'"

Practice digital empathy. Sending very large attachments by e-mail may clog a recipient's system and slow down his or her ability to send and receive e-mails. We can spare others this irritation by using a Web-based file-hosting service such as Dropbox or an online file-sharing service such as Yousendit. (You can find additional ideas on how to avoid e-mail faux pas by reading the Seth Godin blog post "How to send a personal email."

Be thoughtful with your telephone communication. Consider that when you use your cell phone on a noisy street or while driving through tunnels, you may be showing disregard for the person who has to struggle to hear you amidst the background noises. There is a humorous episode from Seinfeld, showcasing this behavior. Many truths are told through comedic episodes.

The rules of behavior change as society changes, but one thing that doesn't change is our need to feel respected. Observing business etiquette is a subtle signal to others that we respect them. No matter how busy our lives are, there is time for civility. Ralph Waldo Emerson put it best: "Life be not so short but there is always time for courtesy."

What do you feel is the most lacking bit of business courtesy in today's world?



--
Álvar Ojeda
---------

Movil: +52 1 (314) 118 4221
Manzanillo, Colima. MEXICO

E Mail: ojeda.alvar@gmail.com
Skype: alvar.ojeda

RESTAURANTS HIRING MUSIC SOMMELIERS TO CREATE SONIC IDENTITIES

Is a hyper-curated playlist the new house-made charcuterie? Whether a restaurant's playing Lady Gaga or Langhorne Slim says as much about the place as its Mason jar drinking glasses or farm-to-table pickle plate. And in an era when even Facebook tracks one's music choices, restaurants are paying more attention than ever to what goes with the hickory-roasted carrots — not just the za'tar-laced crème fraîche but, say, also Lambchop (the band, not the meat).

When a customer walks into a restaurant — even before Jack White's "Sixteen Saltines" becomes the soundtrack for the sunchoke soup — the music sets the tone for the dining experience, says Bill Chait, the restaurateur behind L.A.'s Short Order, Picca, Sotto, Rivera and Playa, among others. Up until the first appetizer arrives at the table, "it's all visual and aural," he says.

"People consider the music a demonstration of whether this place is for them."

Restaurants are mining their employees' iPods, consulting with DJs and increasingly turning to companies that create tailor-made playlists and position themselves as "music sommeliers" or, to coin audio-branding-speak, creators of a restaurant's "sonic identity."

LISTEN: Audio samples from restaurant playlists

Prescriptive Music, a Woodland Hills-based music branding company that formulates highly customized playlists, says sales have increased 40% in the last year. More than a third of its business is restaurants, says founder Allen Klevens, "and growing." Its clients are as varied as Farmshop in Santa Monica, Cut in Beverly Hills and the Umami Burger chain, as well as the new 35-seat Italian restaurant Gusto on West 3rd Street (think Giusy Ferreri meets Bombay Bicycle Club).

"I wanted music fine-tuned to the roots of my cooking and the space," says Gusto's Vic Culina — not just a channel such as Muzak's "Italian Rock." (Though even Muzak now offers "micro-genres" and the services of media consultants for "a music experience handcrafted at the track level," according to its website.)

Some are more hands-on than others. "We've been at a standstill with the whole notion of prepackaged playlists," says Joshua Pressman, a former music journalist who curates songs for Short Order, choosing each track himself. "But now it's become cool to be yourself, which is a radical concept in the restaurant industry."

On Pressman's playlist: the Avett Brothers, Junior Kimbrough and Cloud Control. The Idle Race's "Birthday" spurred one patron to tweet his excitement of its inclusion in the playlist, Pressman says. "I never thought anyone else would pick up on the song."

Music has been part of a restaurant-industry transformation. Ever since Mario Batali blasted Led Zeppelin at Babbo in New York and Wolfgang Puck did much the same at Cut, rock-'n'-roll's push into the dining room has paralleled what Manhattan Beach Post's David LeFevre calls "a great focus on casual-izing even serious food."

"When I had a vision of the restaurant, I had a feeling that I really wanted to go for," says LeFevre, who, along with his manager, selects his own music. "The restaurant bustling, people talking, grabbing the last bite of the dish on the table and the Ramones playing over the speakers."

And might customers buy more if the Ramones are playing? The psychographic legacy of Muzak — which originally claimed that people would be more productive when exposed to gradually intensifying music and now brandishes the tagline "stir the senses, stimulate the sales" — still reverberates through the art of the restaurant playlist.

Michael Smith, chief executive of Los Angeles-based Playlist Generation, is quick to refer to studies showing music's effect on customers. "A test titled 'The Influence of Background Music on Restaurant Patrons' showed sales increased 11.6% when up-tempo music was played during lunch," he quotes from Restaurant Management magazine.

About 300 to 500 songs comprise a typical restaurant playlist, says Alix Rumsey, director of music programming at Prescriptive, whose services include paying licensing fees to copyright management groups that have been cracking down on restaurants. And there are often four to five playlists to the day — lunch, happy hour, dinner, late night. You're much more likely to hear the French electronica of Justice at 81 decibels on a Friday night at Cleo in Hollywood than you are on a Tuesday at Cut, which might be rocking the Who at 74 decibels. (Science and/or pseudoscience, by the way, says people drink more to loud music.)

Playlist Generation uses survey questions to determine a client's sonic attributes, which it somehow translates to a "sound," broken down by subgenre (electronica, dream pop), ethnicity (Scandinavian, Jamaican, Japanese), vocal type (female, male), emotional keywords (quirky, sexy, trippy) and eras (2010, 2009, "obscure releases from the '60s and '70s").

Others rely on more direct means of selection. "I go with what I like," says Short Order's Pressman. "My starting point is what I would want to listen to in my living room. Hopefully, it's not anything that would make my grandmother scream."

betty.hallock@latimes.com



--
Álvar Ojeda
---------

Movil: +52 1 (314) 118 4221
Manzanillo, Colima. MEXICO

E Mail: ojeda.alvar@gmail.com
Skype: alvar.ojeda

lunes, 27 de junio de 2011

¿MANEJAS TWITTER? ¿O TWITTER TE MANEJA A TI?

¿Qué tal manejas Twitter? A lo mejor aún no has descubierto todos los trucos y formas que hay para manejar Twitter (y si fuese así, es lo normal, la tecnología es tan nueva que todo el mundo aún está aprendiendo....)

Twitter es, por encima de todas las cosas, una herramienta de comunicación. Es un vehículo para que cualquier persona, negocio o institución puede llegar directamente a un grupo de personas de manera directa y rápida, a diferencia de los medios de comunicación tradicionales. Nos permite generar temas del momento, intercambiar opiniones con gente que piensa como uno, mantener conversaciones con clientes y colegas y convertirse en una herramienta de servicio al cliente.

A diferencia de Facebook y otras redes sociales, Twitter nos permite establecer conexiones con gente que no necesariamente conozcamos, y que quizás nunca lleguemos a conocer en persona.
Twitter puede ser usado para enlazar contenido de otras fuentes (blogs, articulos de interes, fotos y videos), para mantenerse al tanto de las tendencias y para incrementar la percepción de una marca o negocio, y lo más importante aún, la gente que se encuentra detrás de éstas.
La fortaleza mas grande que tiene Twitter es la capacidad de comunicarte instantáneamente con grandes números de personas, esto es, una vez que hayas desarrollado un "tono" adecuado de conversación, una buena base de seguidores, y que se haya finalmente establecida la manera de como difundir contenido que tenga valor y que sea interesante para la audiencia.
Twitter es una magnífica herramienta para el manejo de comunicaciones en momentos de crisis, como una extensión del servicio al cliente en linea, y, por encima de todo esto, es una gran herramienta para crear una "personalidad de marca" y credibilidad.
No es un lugar para echar al aire mensajes de venta. Twitter te permite comunicarte y establecer contacto e intercambio con tu audiencia meta. Utiliza twitter para llamar la atención del usuario hacia otros lugares en donde tu marca "vive", como puede ser el website institucional de la empresa, o el blog, o la pagina de Facebook, donde hay más espacio para que los mensajes sean más largos.

Es necesario disponer del tiempo y los recursos para crear una buena cuenta en Twitter, y el no tener una estrategia para manejar Twitter ciertamente rendirá resultados muy pobres, y seguramente uno que otro problema.

Algunos consejos sobre Twitter:
  • Asegúrate de que el nombre que te identifica en Twitter (Twitter Handle) refleja correctamente tu marca, y asegúrate de que la Biografia sea adaptada a las caracteristicas de Twitter. 
  • Adopta una mentalidad estratégica al momento de desarrollar tu tono. Hay que  "sonar" como alguien que disfruta de la conversación, y trata de que la informacion agrege "valor" al ecosistema 
  • Comparte y "re twittea" contenido que sea de calidad y que tenga valor informativo. Es una buena practica "devolver el favor" a aquellos que reenvia tu tweets, y darle gracias a aquellos que dan RT a tu contenido. 
  • Usa @username (el nombre de usuario de la persona) cuando te refieras a ella en Twitter. 
  • Agrega el marcador de "Favorito" a aquellos mensajes que sean de retroalimientación positiva para ti. La demas gente los verá. 
  • En general, "sigue" a la gente que te sigue a tí, aunque esta práctica no siempre aplica. Lo importante no es cuantos seguidores tienes en Twitter, sino que tus seguidores veran quiénes son a los que tú sigues, como una manera de averiguar cómo es que tu piensas. 
  • Envía por Twitter aquellas noticas e informaciones que esten relacionadas con tu compañía o industria, y sigue a aquellos colegas, asociaciones de la industria, y aun, a los competidores. 
  • La creación de listas te permite categorizar a las personas y ordenar el contenido de ellos. 
  • Utiliza el simbolo de numero (# Hash Tag) para indexar y etiquetar tu contenido o evento en Twitter. Por ejemplo: #PDC, #NoticiasInteresantes, Esto ocasiona que la informacion se clasifique por topico de conversacion y hara que la informacion sea vista por mas personas. 
  • Se recomienda el uso de software y aplicaciones que te permiten manejar lo que publicas en tus redes sociales, como TweetDeck (http://www.tweetdeck.com/
  • Se recomienda el uso de herramientas que te permiten analizar cual es el nivel de interaccion con una determinada comunidad o audiencia, tal como twitalyzer.com
 El llevar una cuenta de Twitter requiere de tiempo y compromiso, pero puede abrir muchas puertas para ganar adeptos, nuevos consumidores y enriquecer la calidad de la informacion, mucho mas alla de los canales de comunicacion y mercadeo tradicionales.

Sé autentico, demuestra tu personalidad, no vendas, asegurate de que el trafico de informacion se diriga a tu "punto de transaccion" (website, telefono, lista de correos, blog, etc.) Usa Twitter como parte de tu estrategia integral de comunicaciones, y diviertase. Despues de todo, es por algo que se les llama "medios sociales"!
 
Articulo original escrito por Alicia Whalen. Publicado en http://www.4hoteliers.com/
Traducido y adaptado por Alvar Ojeda (http://www.alvarojeda.com/)